The Science of Confidence - Kinks, Curls and Coils

The Science of Confidence - Kinks, Curls and Coils

"I feel that the kinks, curls or tight coils in Afro hair are beautiful and unique. No other race on this planet has hair like ours - that makes me proud." - Monica Millner

For generations, hair has been more than what we wear — it’s been a statement of who we are. But somewhere along the way, curly hair became labeled as “unruly,” “difficult,” or “unprofessional.” Those labels did more than shape beauty standards — they shaped confidence.

At DolledbyDomo™, we believe confidence begins with understanding your hair — not fighting it. That’s why we treat curls as science and identity, not just art and aesthetics.

The Hidden Link Between Hair and Confidence

Research has shown that how we perceive our hair directly affects self-esteem. In fact, a 2023 Dove CROWN study found that:

  • 54% of Black women feel they have to change their natural hair just to be accepted at work
  • 70% of Black girls experience hair discrimination by the age of 10.
  • Black women’s hair is 2.5x more likely to be perceived as unprofessional.
  • Approximately 2/3 of Black women (66%) change their hair for a job interview. Among them, 41% changed their hair from curly to straight.
  • Black women are 54% more likely (or over 1.5x more likely) to feel like they have to wear their hair straight to a job interview to be successful.
  • Black women with coily/textured hair are 2x as likely to experience microaggressions in the workplace than Black women with straighter hair.
  • Over 20% of Black women 25-34 have been sent home from work because of their hair.
  • Nearly half (44%) of Black women under age 34 feel pressured to have a headshot with straight hair.  
  • 25% of Black women believe they have been denied a job interview because of their hair, which is even higher for women under 34 (1/3).

When your hair is underestimated, you’re underestimated. But once you understand your curls — the biology, the brilliance, the beauty — you reclaim every part of yourself they tried to define. That’s where the shift begins.

Curly Hair Is a Science, Not An Art

Many people look at curly hair as a form of art — something to style, sculpt, or showcase. But to us, it’s much deeper than that. Curls are a biological masterpiece — unique to each person’s genetic makeup. Your scalp, follicles, and curl pattern all tell a story of your ancestry and individuality. That’s why our approach begins at the root — literally.

Our formulas don’t just “tame” curls. They nurture them. By focusing on scalp health, balance, and ingredient and formulation science, we empower every texture to thrive in its natural state. Because when your hair is healthy, your confidence follows.

Confidence Isn’t Created — It’s Remembered

Confidence doesn’t come from a perfect curl day — it comes from seeing yourself reflected in your own truth. When Monica Millner says her curls make her proud, she reminds us that confidence isn’t something to find — it’s something to reclaim.

At DolledbyDomo™, we’re here to help you remember that pride. Through intentional formulas, real education, and community, we’re rewriting what it means to be “dolled up.” Because when you understand the science behind your curls, you’re not just caring for your hair — you’re caring for your confidence.

Join the Community

This isn’t just curl care. It’s a movement built on community and self-love.

Discover the difference of scalp-first, science-backed care — and feel what real confidence looks like when it starts from the root.

Explore DolledbyDomo — where curl confidence begins with science.

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