The Rooted Weekly

Shop Small: What Big Brands Get Wrong About Curl Care, That We Get Right

Shop Small: What Big Brands Get Wrong About Cur...

Big beauty brands don’t rely on bad products - they rely on scale. When the goal is mass production and maximum shelf life, ingredient transparency often becomes secondary. Here’s five...

Shop Small: What Big Brands Get Wrong About Cur...

Big beauty brands don’t rely on bad products - they rely on scale. When the goal is mass production and maximum shelf life, ingredient transparency often becomes secondary. Here’s five...

Building a Black-Owned Business From Scratch: What They Don’t Tell You

Building a Black-Owned Business From Scratch: W...

Building a Black-owned business is often framed as a celebration - and it is. But beneath the applause, hashtags, and encouragement lies a much quieter, heavier reality that doesn’t get...

Building a Black-Owned Business From Scratch: W...

Building a Black-owned business is often framed as a celebration - and it is. But beneath the applause, hashtags, and encouragement lies a much quieter, heavier reality that doesn’t get...

The Struggle to Embrace You: What the Data Reveals About Our Natural Hair Journey: Part 2

The Struggle to Embrace You: What the Data Reve...

In this blog, we continue our insights (inspired by The Holistic Enchilada’s Curly Hair Study) reveal what embracing your curls really looks like — the emotions, the experiments, and the empowerment...

The Struggle to Embrace You: What the Data Reve...

In this blog, we continue our insights (inspired by The Holistic Enchilada’s Curly Hair Study) reveal what embracing your curls really looks like — the emotions, the experiments, and the empowerment...

The Struggle to Embrace You: What the Data Reveals About Our Natural Hair Journey: Part 1

The Struggle to Embrace You: What the Data Reve...

In this blog, our insights (inspired by The Holistic Enchilada’s Curly Hair Study) reveal what embracing your curls really looks like — the emotions, the experiments, and the empowerment that...

The Struggle to Embrace You: What the Data Reve...

In this blog, our insights (inspired by The Holistic Enchilada’s Curly Hair Study) reveal what embracing your curls really looks like — the emotions, the experiments, and the empowerment that...

The Science of Confidence - Kinks, Curls and Coils

The Science of Confidence - Kinks, Curls and Coils

This blog explores the deep connection between curly hair and confidence, highlighting how societal biases have shaped the way Black women see and experience their natural textures. Using research from...

The Science of Confidence - Kinks, Curls and Coils

This blog explores the deep connection between curly hair and confidence, highlighting how societal biases have shaped the way Black women see and experience their natural textures. Using research from...

The Story Behind Maya Oil: Healing Through Honoring

The Story Behind Maya Oil: Healing Through Hono...

This blog reflects on how a personal journey toward self-acceptance grew into a deeper mission: creating natural hair products that support healing from the scalp outward. Inspired in part by...

The Story Behind Maya Oil: Healing Through Hono...

This blog reflects on how a personal journey toward self-acceptance grew into a deeper mission: creating natural hair products that support healing from the scalp outward. Inspired in part by...